The Lead-to-Cash process in sales is one of the most important core processes of a company. Ultimately, as a customer-centric process, the Lead-to-Cash workflow has a significant impact on customer experience and revenue growth. The COVID pandemic and current geopolitical tensions, however, have created enormous challenges and complexities for companies. Supply chain disruptions lead to difficult-to-calculate delivery dates or even sales-side order rejections, and frequent price changes cause customers to be highly skeptical and can in turn be accompanied by customer-side order rejections. Congested infrastructure, higher costs, inefficiencies, limited resources, or lost margins - the list of negative impacts companies face is almost limitless.

Traditional processes and systems can no longer meet the changing demands in this environment. To meet growing customer expectations and the increasing complexity of business processes, the entire Lead-to-Cash workflow must be scrutinized using new technological capabilities.